The unified approach of the creative concept found its echo in the media planning as well. Both the creative strategy and the media strategy placed the people who trust Wiener Städtische at the heart of the campaign. This central element – the people – formed the cover page of nearly all daily newspapers in Austria. Headline: “A good day begins with 11 million customers”.

- After 12 days the shares were over subscribe- 41% private investors (the analysts forecast 15%)- Over 18 million shares were placed- 83.1% of the shares are owned by Austrians- Increase in awareness of 16.7% and spontaneous advertising recall of 35% in only four months