Cannes Lions

INTEGRATED BASE COMMUNICATIONS

BANNER CORPORATION, London / HEWLET-PACKARD / 2005

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

People have relationships with people, not factories. Create a human face for the brand with HP Advisors who’ll deliver tips, tricks, and creative projects across multiple communication touch-points.

Outcome

A totally rejuvenated customer experience and increased supplies usage – a six-fold increase in website downloads with 79% of respondents completing at least one creative project. A 93% customer satisfaction score. And, a massive 75% surge in registration rates.

Similar Campaigns

12 items

The world is your new office

AKQA, Berlin

The world is your new office

2022, HEWLET-PACKARD

(opens in a new tab)