Cannes Lions
BANNER CORPORATION, London / HEWLET-PACKARD / 2005
Overview
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Credits
Description
People have relationships with people, not factories. Create a human face for the brand with HP Advisors who’ll deliver tips, tricks, and creative projects across multiple communication touch-points.
Outcome
A totally rejuvenated customer experience and increased supplies usage – a six-fold increase in website downloads with 79% of respondents completing at least one creative project. A 93% customer satisfaction score. And, a massive 75% surge in registration rates.
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