Cannes Lions

INTEGRATED SUSTAINABILITY INITIATIVE

BBDO GERMANY, Dusseldorf / BBDO / 2012

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Film

Overview

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Credits

Overview

Description

"The advertising and film industry is a big CO2 contributor and most energy consuming creative industry on earth"- Potsdam Institute for Climate Impact Research.To reduce CO2, and compete for clients demanding sustainability, and as one of many measures in creating a CO2 friendly agency, we brought together the brightest minds in science, environmental engineering, software and creative production and created, Cut!CO2 The Carbon Film Quote, the world’s first TV commercial budget estimator with an integrated carbon calculator, an intelligent tool that for the first time allows the ad industry to plan more CO2 effective productions without compromising quality, and for CO2 Calculations on-the-go we created a quick and easy-to-use Mobile APP.

Execution

CUT!CO2 THE CARBON FILM QUOTE the world’s first TV commercial budget estimator with an integrated carbon calculator. An intelligent tool that for the first time allows the ad industry to plan more CO2 effective productions without compromising quality, and for CO2 Calculations on-the-go we created a quick and easy-to-use Mobile APP.

Outcome

The idea and software behind the CARBON FILM QUOTE started with a small round table PR-event that spread through social media, and grew into unstoppable word wide movement and was quickly picked up and endorsed by P&G, Greenpeace, the AICP, BBC, SXSW; PCF World Summit, Berlinale, PGA, Potsdam Institute for Climate Impact Research; the German Producers Association, and more 03.MARCH.2011 Launch Road-testing Kickoff with 14 preferred suppliers 01.APRIL.2011 CO2 White-Paper published; begin road-testing 1-19.SEPT.2011 Global TV Commercial Producers Sustainability Survey 22 September 2011 ROAD TESTERS ROUND TABLE EVENT 14 road testers The 14 road testers + 54 Interested parties attended Over 200 viewers on live stream Invitations to address the following events PCF World Summit, Berlin, 26 October 2011 AICP CONFERENCE, New York, 27 October 2012 BERLINALE 2012, Berlin 9-14 February, 2012 (SXSW2012) Austin Texas, 9-17 March 2012

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