We teamed up with the Daily Planet ,Discovery Channel’s daily science show, to create content to power our integrated message. We showed how Intel chips had guided a driverless car and showcased a handheld GPS system being developed by Intel.

We managed the creation of education vignettes aired. These were designed to showcase Intel’s performance in digital video and music production, digital photography and gaming therefore extending our message on Discovery Channel.

We secured online rights to use this content across North America and made it the heart of a special microsite. We enticed them to visit via the chance to win a laptop a week.

Once we had them online, we provided guidance on the computer purchasing process with authoritative info on processors, PCs and their components.We took them all the way through to Best Buy Canada via special offers on two Toshiba laptops.

Sales of two featured Toshiba models were up 88%. Overall Toshiba sales rose by 43%. We achieved 51m broadcast impressions and more than 55,000 competition entries and consumers spent an average of more than five minutes on the site.