Facebook is a global platform with more than 800m active users around the world. If it were a country, it would rank third in terms of population. Against this backdrop, the creation of personalised branded entertainment using Facebook user information is a sweeping trend in the digital field.

Our idea took shape as an interactive movie called The Museum of Me. Users create their own museum exhibits just by connecting to Facebook. By visualising elements such as your close friends and most frequently used words, The Museum of Me reveals who you are as a reflection of your Facebook activities. This virtual museum experience links to the core value of Intel, which is about creating innovation in our digital lives from the inside.

Results (2 weeks after launch):+540,000 ‘likes’+790,000 shares onto Facebook+130m impressions on Facebook