In March of 2003, Intel® introduced its revolutionary Centrino™ Mobile Technology – a wireless platform designed from the ground up for mobile computing. This new integrated technology marks Intel’s strategic departure from the clock speed race to a new focus on computing that is optimised for the coming wireless environment. Circle was tasked with extending launch efforts into the online medium and maximising the impact of the “Unwire” campaign on the Web. To accomplish this Circle utilised a number of high-profile opportunities such as site take-overs, expanding launch units and custom site re-designs aimed at delivering the Unwire message in a memorable way to business, IT and consumer audiences.