Cannes Lions

INTELLIGENT SOUNDS

FINCH, Sydney / INTEL / 2014

Film
Film

Overview

Entries

Credits

Overview

Description

To showcase the potential of tablets with Intel processors inside, watch our tablet powered instruments come to life to perform the especially composed track.

Execution

Intel wanted to build a robot band out of their new Intel-powered tablets and showcase their capability in a spectacular light and sound installation. Our award-winning recording artist wrote the track exclusively for Intel – bringing both traditional and digital musical instruments to life.

Building the robots meant custom-designing and fabricating each element out of laser cut and 3D printed materials. Building the band and the 7 apps that would operate them took over 2000 developer hours on an intense 10 week deadline.

Several of the tablet apps including the tablet walls were designed to listen for sound frequency and volume and to react to certain triggers – creating equalizer and waveform effects on the faces of the tablets.

A video sync app programmed all the robots to hit the notes in the track simultaneously and some of the tablets were used as instruments themselves.

Those loaded with xylophone and Mini Plucker applications were positioned on a plinth in the exact spot where capacitive touch mallets could hit the required, synthesized notes.

Building the robots from the ground up added to the authenticity of the film and helped the film go viral – receiving over 3.8 million hits so far & featured on over 600 blogs and news sites. The music artist released the full-length track on his deluxe edition album and performed it live with the Sydney Symphony Orchestra.

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