Our brief was clear. Create something ‘viral’ for male football fans that would engage them enough to send on and that they would be surprised came from T-Mobile. This is definitely that. In the Streaker Game, you take on the role of the star attraction, sprinting across the pitch of a packed stadium in your one minute of naked fame, whilst bemused players look on and unhappy officials try to catch you. The difference compared to the usual flash and shockwave games all over the web is that all the characters here were shot on video and given a much richer feel. The women ran naked on treadmills in front of green screens and the players and officials acted out their pieces in isolation and were dropped in later. The game was played by 1.5 million individual players in its first three weeks.