Cannes Lions

INTERACTIVE FILM PROMOTION

VIRTUALNET, Sao Paulo / SONY / 2005

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Overview

Description

Taina is a girl living in the Amazon rainforest who protects its environment. This being a film for children, we decided tocreate a website like never seen before!

We created an online game in which the child could choose a combination of a character and a pet from the film (named locally Xerimbabo) and go into the rainforest to look for the magic wand that was stolen from the tribe´s leader.

This incredible site includes every aspect of the film: the history, the river, and material, in a range of games, trailers, photos, etc.

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