Cannes Lions
ZENTROPY, Madrid / IAB (INTERACTIVE ADVERTISING BUREAU) / 2003
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I IAB interactive marketing Seminar “Skin”Interactive Advertising Bureau organises single-theme events with an emphasis on interactive marketing. This first seminar serves to present a series focusing on strategies and case histories to understand branding on the Internet.Will brands manage to raise passions on the Internet? Is interactivity such a powerful tool of persuasion?Find out for yourself.
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