Our consumer insight work revealed that audiences were really charmed by Lissie once they actually saw her play. Our brief was to find a creative and innovative way to get footage of Lissie performing in front of a potential audience of 25-35 year old men and women.

We wanted a really cinematic feel to the video element so we shot at 16:9 and then letter-boxed the video to an ultra-wide format.

We wanted to show the footage off while also maintaining ease of use on the interactive map side of the application. As a result we went for a clean, fluid layout which expands to the user's screen size and makes the most of available real estate.Style-wise ended up taking the aesthetic of a Mexican cable TV station, and crossing it with the clean and usable nature of a modern web app.

Lissie was a new artist at the time and so we needed a piece of work which would introduce the audience to her by virtue of being interesting in itself.

The project was newsworthy because it uses live weather data in an unexpected and charming way. The personalised nature of the experience, combined with clean design and well shot video footage meant that we had over 35,000 people interact with the video, a really good result for a brand new artist.