The media band playfully and informatively presents products to visitors of all ages. It integrates itself homogeneously into the shop design, thereby inspiring a sensual enthusiasm for the products in O2 customers. Up to 30 users can simultaneously interact with the installation tool that enables updating of product information and seasonal recordings (for example ice, snow, flowers, etc. for summer, winter). Multimedia becomes a helpful tool for providing innovative product information.

This is the first flagship store in Germany. The design of the shop and the media band attracts many people – from O2 customers, curious visitors and interested new customers to trendsetters. The O2 brand becomes an innovative media experience.