Cannes Lions

INTERACTIVE TOUCHWALL

SCHEMATIC, New York / CANNES LIONS / 2010

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Overview

Entries

Credits

Overview

Execution

To meet our shared objectives, we knew the Touchwall had to merge its high-tech design with superb usability. It encouraged delegates to explore 3D maps of Cannes and the festival hall; send themselves directions to local restaurants/bars; connect with one another; and interact with the entire schedule - every event was expandable into a unique “event widget” and sharable via email. RFID tags in the delegate badges let the wall identify approaching users, and offer each one a personalised experience. Useful, usable, and delightful.

Outcome

Over seven days at the 2009 Cannes Lions Festival, the Touchwall enjoyed 6,000 authentications, with an average of four minutes spent per interaction. During peak traffic times, dozens of people crowded around the wall at the same time. The Touchwall facilitated nearly 1,200 person-to-person connections and, of the 1,400 requests to exchange contact information, 90% were accepted. The launch attracted over 50 million media impressions worldwide,including features in Fast Company, USA Today, Creativity, and Boards, among dozens of others.

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