Cannes Lions
JUNIPER PARK, Toronto / STORY PLANET / 2013
Overview
Entries
Credits
Description
Get kids excited to express themselves creatively by giving them a space that is wildly imaginative.
Execution
To reach the Story Planet workshop, one must pass through a storefront coffees hop. We gave the cafe a space-themed identity called the Intergalactic Travel Authority. Its playful design is intended to inspire kids to be creative.
Outcome
8 out of 10 kids reported that they enjoyed learning more after just one visit.