Cannes Lions

INTERGALACTIC TRAVEL AUTHORITY

JUNIPER PARK, Toronto / STORY PLANET / 2013

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Overview

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Credits

Overview

Description

Get kids excited to express themselves creatively by giving them a space that is wildly imaginative.

Execution

To reach the Story Planet workshop, one must pass through a storefront coffees hop. We gave the cafe a space-themed identity called the Intergalactic Travel Authority. Its playful design is intended to inspire kids to be creative.

Outcome

8 out of 10 kids reported that they enjoyed learning more after just one visit.

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