Cannes Lions

INTERNAL COMMUNICATION VIDEO

M&C SAATCHI, Auckland / ANZ BANK / 2008

Film
Film

Overview

Entries

Credits

Overview

Description

To internally launch ANZ’s new brand campaign with the positioning, “It’s easy with ANZ”, M&C Saatchi developed a 60 second film on a budget of EUR$10,000, that was intended to motivate their people. It was screened at the beginning of their National Branch Managers Conference and given out on memory stick as part of a communications pack.

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