The New Straits Times Press Group (M) Berhad needed its employees aboard a 5-year transformation programme to achieve RM1Billion in revenue through resource optimisation and culture change.The transformation programme is called Project Optimus.

Internal collaterals were staggered out in phases to keep up the momentum of the campaign.There were 3 phases that lasted over 6 months. Execution ran on schedule to keep in line with internal communications ie townhalls.

Optimus resulted in a successful 2010 for NSTP's campaign plus internal work with an increase in savings, an increase in advertising dollars, plus a start in changing the mind-set to "can-do."Operational Performance: • NSTP met its web-break targets and off-stone time.• NSTP recruited more youngsters and Gen-Y with its fast-track programme.Financial Performance: • Achieved savings of over RM11 mil.

• Increased NSTP’s profit after tax (PAT) by more than 100%.

• Increased NSTP’s advertising dollars for the Malay market by 30%.

• Improved NSTP’s Harian Metro readership to 550,000 making it the highest number for any Malaysian daily.