The theme is about time and the excitement of progress – and how each moment in time is critical to what happens next. ‘Now’ is the central concept, explained as a series of amazing moments in science and medicine, the kind that change the world in a positive way, but pass on.

We see milestones of Keytruda, as a genuine breakthrough. Soundbites, facts and quotes are animated to demonstrate its development and success, as well as what it means to patients and the people working behind the scenes to bring it to them.

Moving forwards, ‘Now’ is presented as the moments to come in the lifecycle of Keytruda. As the MSD Oncology team images appear, the message moves on to ‘You are the now’. The conclusion is that the future needs everyone to move to the next level on working practices, collaboration and excellence in communication to ensure success.