Cannes Lions
CP COMUNICACION PROXIMITY - PROXIMITY WORLDWIDE, Madrid / CEPSA OIL COMPANY / 2003
Overview
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Description
Stage 1 HUNTING DOWN IDEAS Many large corporations ignore the creative potential of their employees. However, CEPSA asked them to get involved and contribute ideas. The winning proposal: a Christmas collage.
Stage 2 CHRISTMAS WITH CREATIVITY (getting down to work). The employees/'artists', grouped in 'galleries'. Each gallery received the same artistic material to make the collage. This gave free rein to their creativity and encouraged team work.
The exhibition of the finished works coincided with the Christmas lunch when the final task took place: to dress up in just four minutes, to form a human collage.
Outcome
Of the 330 employees invited to participate, 310 made a collage (93%), forming 29 galleries. It should be emphasised that participation was not compulsory. Also, the high level of work submitted demonstrated employees’ enthusiasm and the time and effort they put in.
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