The Creative Solution:A Radio Event that was interactive and got listeners to act immediately.On World Aids Day, December 1st, at 7:59 AM, the highest rating time of the day we made all radio stations in the country; simultaneously broadcast the same spot. The spot presented "The little doubt", a character, born out of unprotected sex who nagged listeners directly to switch stations immediately. But no matter how many stations they switched, they could not escape.

Message:Is the doubt bothering you?Get a quick anonymous HIV test at the Israel Aids Task Forceand get rid of the doubt.

Results:- 1 radio spot, aired 1day only, reached one third of the country's population.- The event made headlines and was covered extensively by all radio stations, but also by TV news broadcasts, internet sites and daily papers