Cannes Lions

INTERNATIONAL AIRPORT

GREY MEXICO, Mexico City / TOLUCA S INTERNATIONAL AIRPORT / 2005

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Toluca is a major city near a very crowded and complicated Mexico City. Most people don¹t know they have an International Airport. This copy intends to create awareness of the new direct air route from Toluca to Houston, which will benefit not only Toluca´s population but also Mexico City´s one.

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