While designing the annual DHL calendar for stakeholders across India, the challenge was to go beyond just a desktop reminder and distinctly highlight the DHL corporate proposition: ‘We deliver anywhere’.

The execution was that of a design, which incorporated the national flags of lesser-known countries in such a manner that every time one turned to the required month, a new flag was revealed. This emphasized DHL’s ‘anywhere’ reach, spreading over 220 countries and territories worldwide.

Widely appreciated, the calendar generated information call backs, word of mouth publicity in the industry as well as reprint requests due to the limited initial print run.