Cannes Lions
INTERNATIONAL FEDERATION OF RED CROSS / INTERNATIONAL COMMITTEE OF RED CROSS
SAATCHI & SAATCHI, Geneva / IFRC / ICRC / 2009
Overview
Entries
Credits
Overview
Execution
Concept development:A site was created which showed our world in a mess and asked everyone in the whole world to make their move.
Outcome
Results:The whole world responded.Over 11,000 moves were made in the first week, and over 500,000 are projected in the first year.
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