We commissioned R.S.A. to produce 5 short films profiling inspirational ‘Forward-Thinkers’.

These ranged from John Talbotts creation of a complete Eco-village to Isola Akays revolutionary urban youth projects in deprived communities.

After extensive discussions we selected CNBC who were so keen on the project they ran the films for free for 6 months, promoting them on-air as ‘Forward Thinking’ programmes.Aviva paid only for the sponsorship credits. CNBC also produced FOC a 30 minute documentary.

Campaign has been seen and noticed•Advertising awareness +78%Content has changed key perception measures•‘Forward Thinking company’+31%•‘Leader in its field’+41%Audience has not only noticed but actively joined the debate•Online interaction+900% above B2B/Corporate click-throughs normsGlobal discussions now in process