France 24 is an international French news channel. Very popular in the Arab world, it has been a major source of information for protesters and journalists during the Arab Spring of 2011. France 24 wanted to communicate their influence during this historical moment, especially on the social network Twitter.

To emphasize the reference to the movie The Birds, (renamed The Tweets), we have represented dictators in the exact positions as Tippi Hedren on the original posters. Similarly, each dictator has been represented in the typical iconography of the film era.

The campaign has been noticed by blogs specializing in advertising and design. The loop was closed once Twitter users started talking about the campaign.