Cannes Lions
LOLA, Madrid / UPLOAD CINEMA / 2012
Overview
Entries
Credits
Execution
Upload Cinema is a quarterly film festival where the best Internet videos are shown on the big screen. There’s always a different theme. This time the theme is the best of Internet. To convey this, we decided to join the best of the Internet, the festival, with the worst. So we went to look for a hikikimori and we invited him to the festival. The Japanese man left his house after being shut in for 3 years.
Outcome
+40% audience to the festivalhundres of thousands of views in youtube1 hikimori less in the world.
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