Bluewin is the market leader for ADSL-access in Switzerland. The new campaign now pushes the additional benefits of ADSL. 'Flat rate' and 'Always on' shall be communicated much like the speed themes in funny everyday life stories.Objectives: Creating a method of converting the online ads into a follow up TV campaign.Creative Idea: Creation of an animated character who represents the world of Bluewin and who can be used and developed in further communication projects.Target Group:Modern Mainstream, all internet users with a 56k dialup modem.