Cannes Lions

INTERNET DEPARTMENT STORE

ADK, Tokyo / OTARU SEA FOODS / 2007

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Synopsis:The virtual department store is rendered in 3D computer graphics, giving users the feeling that they are actually shopping at a department store.

Objectives:Rather than employ a standard EC site, we are striving to create a totally new "massive virtual department store/EC site" that offers users hospitality and realistic spatial movement while employing PIP (Person in Presentation).Target Group:User who can shop on EC site.

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