Cannes Lions
HASAN & PARTNERS, Helsinki / HELSINGIN SANOMAT / 2006
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To reach the weekly visitor objective the website needs to have a totally different kind of profile. Therefore, strategy is defined: site should be profiled as the first place to go when something happens globally - the Finnish version of the BBC. Creative idea was formulated: this site is so good that other nationalities would want to learn the Finnish language to be able to follow the news in Helsingin Sanomat web publication.
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