One control index for advertising effectiveness on the Internet is called 'Click through' rate. The main interest of the target is to achieve the maximum number of click - throughs.We therefore sent them their first click through: a real 'Click', a very popular toy in Spain. To get a lot more clicks, we also sent them an invitation to attend the wanadoo.es presentation party, containing portals that allow for the segmentation of targets and therefore reaching different kinds of people. “You now have the motorist Click. Learn how to get all the rest (doctor, farmer, sportsman...) at the wanadoo.es presentation”.

331 people came out of the 500 people invited to the event, a response rate of 66.2%. Cost per response: 22.87 euros.