Cannes Lions

INTERNET SECURITY 2010

LEO BURNETT USA, Chicago / SYMANTEC / 2010

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Overview

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Credits

OVERVIEW

Description

Create internal communication that acts as a global rallying cry in the fight against cybercrime.

Execution

The concept is that in the hands of cybercriminals, computers are as dangerous as weapons. The crime may be digital, but the damage they inflict is real. We represented this idea visually by combining elements of computers (keyboard keys, power buttons, disc drives) with traditional weapons such as a handgun, a switchblade and a grenade.

Outcome

Extremely well received by employees and top-level executives globally. By request, we are currently in the process of preparing the posters for the consumer audience.

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