We launched the “HAPPY FAMILY PACK” with an incentive of a free Xbox for the subscription of ADSL and phone calls.

The offer comes home on door-hangers left on the doors handles. With the description of the promotion on the front, the back brings fun by proposing a comic message to each member of the family.

•The beauty worried: “I promise I’m ready in a minute”•The doubtful woman: “don’t think what to put on, think who will take it off” The offer could be contracted on the web www.familiafeliz.ya.com as well as uploading more funny messages.

Cost per impact: €0.14 per impact, for 175,000 contacts (door hangers) Response percentage: A 6.35 % (11,111 persons) entered the Happy Family microsite and unloaded funny messages.

Conversion to Sale Ratio: -Of these, 15.61 % (1,734 people) purchased the offer.-0.56% (980 people) of those who received the action, purchased the product directly without accessing the web.

-The cost of this action per client captured was €8.9