Create a campaign that generates a maximum amount of attention for the following offer: free broadband Internet for everyone who also has a landline and mobile phone plan from Sunrise. Acquire as many new customers as possible.

We brought into being a group of activists who consider “cost-free Internet access” a basic need and who for that reason promoted “free Internet for everyone” with subversive actions. They were to sensitise and involve as many people as possible. With subversive, abstract and comical teaser films in the otherwise styled TV-commercial environment, we aroused curiosity about and interest in “freeinternet.ch,” the website of the movement.

271,917 visitors to the website www.freeinternet.ch.; over 30,000 sympathisers left their signature on the website. 53 blogs took up the topic. 1,000 people per day applied for the bundle offer. The number of orders increased five times since the beginning of the offer. The Sunrise call centre broke down because of the influx of calls in such a short time. The promotion was extended one month because of its overwhelming success.