Cannes Lions

INTERNET - WEB

OGILVYONE, Milan / WIRED MAGAZINE / 2010

Presentation Image

Overview

Entries

Credits

Overview

Execution

The Internet is much more than a network of computers, it is a huge group of people. They can give a great boost for peace in the world. So the Internet should win the Nobel Peace Prize, let’s nominate it. The implementation starts from a public event to launch the website with a dramatic countdown. Many newspapers and magazines write about Internet for Peace. The print ad campaign contributes by driving people to the site, Facebook, the Youtube Channel and the editorial MSN section. On the website, people can join the project and spread the message all over the world.

Outcome

Internet for Peace gained the support of really important opinion leaders like Nicholas Negroponte, Chris Anderson, Giorgio Armani, Shrin Ebadi, Umberto Veronesi and relevant endorsers such as Google, Microsoft, YouTube, Citroen, Fastweb, Current TV. We also obtained 160 signatures of Italian parliament members. The President of the Italian Chamber of Deputies read publicly a part of the project’s manifesto during “Internet is Freedom”, the event that hosted the web guru Lawrence Lessig. The project obtained the attention of important newspapers and Italian magazines, like Corriere della Sera. The website internetforpeace.org has thousands of users who joined the cause.

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