Following the award-winning Unskippable Geico spots, directing team Terri Timely created fourth wall-breaking spots for Geico wherein elements of different Geico commercial archetypes interrupted one another, concluding with a burst-in Geico logo at the conclusion of the :15 preroll ads. The series begins with a typical commercial cast--such as a sleeping family espousing Geico--interrupted by treadmill runners, further interrupted by a launching Geico sign.