Cannes Lions

Interruptions

PONCE , Buenos Aires / TELECOM PERSONAL / 2016

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Description

A man is drinking water out of a sprue. He is listening to music on his cellphone while jogging.

Then, out of nowhere, an announcer shows up and takes the guy’s headphones off to deliver a message: "there are new diapers with 4 absorption layers".

The guy was clearly caught off guard and wasn’t expecting this random advertising. Finally we can read on a super: 'Listen to music without interruptions. Get Spotify Premium for free with Personal new Phone Plans'.

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