Cannes Lions
INTERSPORT SPORTSWEAR
BUTTER., Dusseldorf / INTERSPORT SAEMANN / 2009
Overview
Entries
Credits
Overview
Execution
The Poster was placed near to parks, so it targeted the runners directly.
Outcome
14% sales increase for INTERSPORT stores.The billboard involved runners passing by. Every runner wanted to participate and leave his shadow on the board.The message was: INTERSPORT makes you faster- you can leave your own shadow behind.
Beside the sales increase, runners had fun participating in the INTERSPORT promotion and got a positive image of the brand.
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