They may only be a few centimeters long, but 88% of respondents to a survey said that protruding nasal hair is a complete turn off. This is even higher than dandruff and food stuck between one’s teeth. Nasal hair brings out a strong aversion in most people. However, young people had little interest in nasal hair grooming. In order to increase interest, we decided to conduct a campaign that employed smartphones, an item young people use on a daily basis.

The campaign on the Panasonic website took place between March 1 – 31, 2016.