Cannes Lions
JWT GROUP - RMG CONNECT, Mumbai / UNILEVER / 2007
Overview
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Outcome
Unilever Brand Managers, from amongst whom the Brand Ambassadors had been appointed, were enthused enough to accept this additional responsibility despite their already heavy workloads. They have been discharging their role effectively, seeing as the number of new sign-ups to the website has gone up considerably; the number of cases that are being sent has also increased.
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