Cannes Lions
APPLE, Cupertino / APPLE / 2020
Overview
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Credits
Execution
Through macro cinematography and immersive and visceral sound design, an average day is turned into into an epic adventure where the new iPhone 11 is our main character, and we’re riding shotgun. From this vantage point we experience all the bumps, bashes, spills and selfies that a phone goes through, all the while showcasing the design and features of a new device built to go through it all.
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