In this film, a husband and wife have been to the “Office of Financial Affairs, Hindsight & Foresight Division” seeking a particular investment they think will help them be more successful investors. But they've left with a very different, and even more curious investment.

Playing on investor psychology, we created fantastical objects that seem like the secrets to successful investing. Then to engage investors, we propose a match-up, pitting the fantastical objects against the philosophy of Intentional Investing. But only one of them can really help solve your investment needs.

This integrated campaign is early in its launch. Initial results show a dramatic increase among the key attributes of uniqueness, positive impression of the brand, intrigue about the brand and propensity to buy Invesco products.