We demonstrated Sunday’s investigative skills by investigating the media space of every ad and exposing a compelling story behind it. For example a poster ran along the exact path of a Wellington City fault line and exposed facts about the possible effects of a big earthquake on the city. This, along with stories about 12 other media sites brought to life the show’s line: where there’s a story, we’ll find it.

When the Sunday campaign began in March 2006, the show’s ratings increased by 5%.

The Sunday campaign fully launched in May 2006, and ratings peaked, staying high for the rest of the series. This showed viewers were watching consistently rather than story-by-story. There was a ratings growth in all targeted demographics.