Cannes Lions

INVESTMENT FUNDS

SHACKLETON AD, Madrid / CAJA MADRID / 2008

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Overview

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Credits

OVERVIEW

Execution

Over an electronic base and hip-hop rhythm we gave the information, creating a sophisticated piece, worthy of being heard and played as part of the radio schedule.

Outcome

Caja Madrid acquired 235 million euros (147% of the objective).We managed to make advertising part of the radio schedule content and our target enjoyed it. It was considered one of the most successful due to the campaign itself and the products’ characteristics and benefits.

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