Cannes Lions
SHACKLETON AD, Madrid / CAJA MADRID / 2008
Overview
Entries
Credits
Execution
Over an electronic base and hip-hop rhythm we gave the information, creating a sophisticated piece, worthy of being heard and played as part of the radio schedule.
Outcome
Caja Madrid acquired 235 million euros (147% of the objective).We managed to make advertising part of the radio schedule content and our target enjoyed it. It was considered one of the most successful due to the campaign itself and the products’ characteristics and benefits.
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