The big idea:1. Personalized envelope (with the name) for each “Veja” Magazine subscriber, in an absolutely unprecedented format in this communication medium, in the markets where the product was available, with 210,000 issues.2. Scent of coffee upon opening envelope: having access to the magazine, the reader had to open the envelope and upon doing so, he felt an amazing scent of coffee, which is an icon of Brazilian courtesy, reinforcing the campaign theme”.

Results had by far exceeded all expectations. We reached R$680m – the highest amount in the history of Brazilian banks,the target was R$500m. The client made use of many end-marketing lectures as an example of winning action, effectively promoted the integration of marketing, sales and advertising Agency.