NRMA insurance wanted to illustrate that whilst the visible physical damage of the 2019/20 Australian bushfires fires can be repaired, the mental health implications are often unseen and are much longer lasting.

We partnered with Australian Music Artist, Julia Stone, to create a powerful bush poem that recounted her experience of watching the devastation of the bushfires unfold on the TV. She highlights how these bushfires and the survivors were quickly relegated to the back of people’s minds, as the COVID-19 pandemic took hold.

In the film, we turned Julia’s evocative poem into a mesmerising animation that uses a combination of pre-existing and original MRI scan footage that morphs in response to her language, into an infographic of Australia created out of satellite images of bushfires. We incorporated sonic elements from real MRI machines in the soundscape to add depth.