On March 20th, Turkey withdrew from the Council of Europe Istanbul Convention, which prevents women from domestic violence. This decision was met with protests in Turkey. Because Turkey suffered greatly from violence against women. 409 women were killed in 2020 alone. Most of these women had written petitions to the State Prosecution Office asking for protection against domestic violence. Over and over again. Some wrote 9 times, some 36 times, even 60 times. Each time they were ignored by the authorites and eventually murdered by domestic violence.

A real petition of a woman who ask for protection has been enlarged to the size of a building with the headline taken from her own words: “I don’t want to die.” placed in prominent out of home advertising locations for both the authorities and people to see the brutal reality.

Women who suffered from domestic violence did the very best they could. They reached out to autorities, with numerous handwritten petitions, describing their suffering and pleaing for help. Unfortunately, they were ignored, over and over again. Being ignored led to their murder, therefore we had to find a way to make these petitions unignorable. The problem was mainly a visibility problem, so the solution had to make it impossible for the authorities and those who are unaware of the severity of the problem to look the other way.

By swiping up the story, people reached the document of the removal complaint petition easily.

Invisible Petitions went viral within hours, shared by millions with the hashtag #Idontwanttodie. 12 hours later, it was removed by force. However, this sparked the crowds even more and Invisible Petitions turned into a social movement. Invisible Petitions created its own media as people created posters, t-shirts, social media filters, audio messages and artworks with only one action: Dowloading the file from Instagram Story.

More than 13.000 people downloaded the petition via the link at the Instagram Story and hung the poster to their windows, balconies, cars, tshirts. Then many of them posted these on their social media accounts.

263 million media impression, 6 million in earned media.

Most importantly, it increased the support of Istanbul Convention from 39.5%. to 53.4%.