Cannes Lions
LEO BURNETT ITALIA, Milan / LEO BURNETT / 2004
Overview
Entries
Credits
Description
The traditional symbol of Naples is the Vesuvius Volcano. It has a conic shape that graphically has been depicted as a triangle, with its white smoke coming out in 3D from the top. Once the image is overturned, it also symbolises the intimate part of women with the Tampax string haning out.
Outcome
Full house!
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