Cannes Lions

INVITATION

LEO BURNETT ITALIA, Milan / LEO BURNETT / 2004

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Overview

Entries

Credits

OVERVIEW

Description

The traditional symbol of Naples is the Vesuvius Volcano. It has a conic shape that graphically has been depicted as a triangle, with its white smoke coming out in 3D from the top. Once the image is overturned, it also symbolises the intimate part of women with the Tampax string haning out.

Outcome

Full house!

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