Cannes Lions

IPA 44 CLUB

LEO BURNETT, London / IPA / 2012

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Overview

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Credits

Overview

Description

Raise awareness of the IPA 44 Club. A professional UK body that puts on events and talks for young people in the advertising industry. It usually features very high profile speakers.

Execution

To highlight the fact that young ad people got access to famous advertising legends we created limited editions of the speakers made out of Lego. We designed them using real lego bits, shot them and turned them into retro postcards.

Outcome

Not only did the target audience love them but it was also spread further than we imagined, being picked up by the media such as Ad Age, Creativity Online, Campaign and Lürzer’s Archive. The March event was sold out.

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