Cannes Lions
JWT BRAZIL, Sao Paulo / HSBC / 2013
Overview
Entries
Credits
Description
HSBC Wealth Management is all about having a future with more options.
So we created an iPad ad asking people, "Where do you want to be in the
future?" To illustrate some options, the ad featured some 360 degree
environments of possible locations or future plans, like a penthouse in
Paris or scuba diving in an ocean paradise. The users could navigate
through these scenarios and all of the details as if he or she were really
there. At the end, the message was delivered: "Wherever you want to be
in the future, you can count on the help of HSBC Wealth Management.”
Similar Campaigns
12 items