Cannes Lions
TALENT, Sao Paulo / IPIRANGA / 2012
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A man asks his wife enthusiastically: “Guess where I was?”Without paying too much attention she asks: “Where?”He says that he was at an Ipiranga gas station but that it was online.She turns to him and says in jest that he is being so modern.He answers by saying she hadn’t seen anything yet and shows a piercing in the belly button of his huge belly.
The woman looks at him in disbelief.
We see the pack shot and voice over says: V.O.: Ipiranga. Gas and everything station.
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