Cannes Lions

IRELAND TOURISM

RMG CONNECT, London / TOURISM IRELAND / 2008

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We were briefed with the task of developing a microsite that promotes Tourism Ireland's yearly St. Patrick prize draw. Offline activity drives users to the site to prove they've found St. Patrick. Furthermore, the site offers the opportunity to find St. Patrick and increase their chances of winning. RMG commissioned panoramic photography of locations in Ireland. The 360 images show off Ireland in it’s full glory and provide a more challenging experience than in the offline mediums. Once the user has found St Patrick, they're able to enter and send to friend's. Some Irish luck helps from here on in.

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